Sign Company in Jacksonville, FL

  The vast majority of people navigate their surroundings keeping their eyes firmly on the ground – making floors the most important visual touchpoint. Yet, today floor signage is one of the most underutilized forms of advertising and wayfinding. In this article we look at what it is that makes  vinyl floor decals  so effective. Why are floor decals so effective? Floor decals are effective because they are located right in people’s line-of-sight and because their presence is so unexpected. Specifically, there are three aspects that make them such excellent promotional and wayfinding tools – ‘the element of surprise’, location, and creativity. Most consumer-facing establishments don’t use their floor space efficiently for promotions, repeat branding and wayfinding. 1.  The Element of Surprise Floor graphics are a relative rarity in the consumer world. They are neither commonly used for showing directions nor for promotional activity. When customers see floor graphics,...

The cornerstone of any successful business is its ability to generate buzz about itself. In today’s competitive market, every source of promotion must be tapped – including social media, the Internet and physical advertising.  Custom signs  have been around for a while, and they are still at the heart of offline advertising. Find out how outdoor signs for business raise its profile and sales potential. A  survey by FedEx  on American consumers’ buying habits found over two-thirds of people had ‘purchased a product or service because a sign caught their eye’. Benefits of Custom Signs Tell Potential Customers About Your Business If they don’t know about it, people won’t visit. Signage helps proclaim your presence and attract prospective to your business. Ensure signs adhere to brand guidelines to make a smart impression and build top of mind recall. It’s said that nearly half of all customers decide to visit a business because of its signage. Stand Out from the Competi...