Why Are Floor Decals So Effective?
The vast majority of people navigate their surroundings keeping their eyes firmly on the ground – making floors the most important visual touchpoint. Yet, today floor signage is one of the most underutilized forms of advertising and wayfinding. In this article we look at what it is that makes vinyl floor decals so effective. Why are floor decals so effective? Floor decals are effective because they are located right in people’s line-of-sight and because their presence is so unexpected. Specifically, there are three aspects that make them such excellent promotional and wayfinding tools – ‘the element of surprise’, location, and creativity. Most consumer-facing establishments don’t use their floor space efficiently for promotions, repeat branding and wayfinding. 1. The Element of Surprise Floor graphics are a relative rarity in the consumer world. They are neither commonly used for showing directions nor for promotional activity. When customers see floor graphics, they are pleasantl